Category: Digital San Rafael

Getting San Rafael to BETA

After about 70 days of interviewing departments, creating content, uploading files, developing online forms and a whole lot of refining, we launched a beta version of the new San Rafael website. Read the full article on ELGL.org…

Making open election data more accessible to voters

Having access to timely and comprehensive election data is fundamental to democracy. Knowing when and where to vote, as well as what your ballot options are is critical to being fully informed. Read the full article on govfresh.com…

San Rafael launches public test of future city website

San Rafael (Calif.), the largest city in Marin County, has released a public test version of its future website as part of an effort to increase civic engagement prior to an official launch in December 2016. “We’re excited about this fresh new digital face of the City,” said Mayor Gary Phillips. “We look forward to … Continued

Done/Doing (#9)

Here’s an update of what we’ve done and what we’re doing next to better serve San Rafael. Done Added more layers to the map with helpful descriptions. Drafted department descriptors. Created FAQs for business licenses & parking. Audited all the broken links. Incorporated feedback from department directors. Added under construction symbols to areas of the … Continued

Done/Doing (#7)

Here’s an update of what we’ve done and what we’re doing next to better serve San Rafael. Done Small department pages (City Attorney, City Clerk, City Council, City Manager, Human Resources, IT, and Finance) are ready for director review! The residents and visitors landing pages are pretty much ready for review too! Doing Integrate our … Continued

Done/Doing (#6)

Here’s an update of what we’ve done and what we’re doing next to better serve San Rafael. Done Had an awesome Labor Day weekend and some well deserved r&r. Created new online forms for claims, a neighborhood association directory, various applications and complaints. Identified about 50 PDF handouts to be converted and consolidated into webpages. … Continued

Done/Doing (#5)

Here’s an update of what we’ve done and what we’re doing next to better serve San Rafael. Done Developed draft content for smaller department pages (City Attorney, City Clerk, City Council, City Manager, Human Resources, IT, and Finance). Provided feedback on design options for color palette, image gallery, iconography, typography, and overall look & feel … Continued

Done/Doing (#4)

Here’s an update of what we’ve done and what we’re doing next to better serve San Rafael. Done Wrote a post about our current site analytics. Decided the team needed a Trello board for better coordination and communication. It’s already helping. Pretty much finished all the answers content! Whew! There’s a few we still need … Continued

Our first look at analytics

Understanding our current site analytics is a piece of our new content strategy. Although they don’t tell the whole story, they provide insight on what people are looking to do on the current site and how they are getting there. Over the past year, our site had almost 371,382 unique page views and 56.4% exited … Continued

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